At the moment you are charging more for buying assets in Euros than in US dollars, which is inexcusable. I suggest it borders on illegal.
Playmaker costs €69.68 vs $65 (1.072€ for 1$)
Actual exchange rate is 0.84€ for 1$ ( = €54.60 for $65 Playmaker)
in short an overcharge of 15 Euros or 27.6%!!!!
How about stopping that in the new asset store? It just comes off as cheating, mean spirited, just nasty.